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Safeguarding Continuity and Driving Productivity

Marketing, Innovation, & CX

by Michele Petruccelli

The Challenge

A large consumer healthcare division had several vacant brand management positions because of an office consolidation to a different city. As a result, they needed help safeguarding the continuity of the business activities by securing resources until a full brand team was in place. They needed experienced brand managers to step in, flawlessly execute brand management responsibilities, and successfully drive activities that supported business objectives.

The Solution

We coordinated brand management experts to meet the client’s needs, including the ability to drive key projects for national brands, as well as effectively work with creative agencies and internal development teams. They provided expertise in pricing analysis, competitive analysis, marketing planning, and supplemented brand management roles. As former brand managers for large organizations, they brought an intimate knowledge of the inner workings of companies and end-to-end brand management.

The Results

  • Experienced consultants — who offered brand management expertise and project leadership skills — ensured no disruption to business and secured the confidence of the brand leadership team by maintaining seamless productivity levels.
  • Brand management expertise that bridged the gap during a resourcing challenge.
  • Seamless business continuity.
  • Brand team productivity levels maintained.
  • Sustained brand management activities in support of business objectives.
Michele Petruccelli
Michele is Aspirant's Director of Marketing & Innovation, and is a senior marketer and facilitator with 25 years of extensive experience in brand management, strategy development, Design Thinking, and innovation. She works with various corporations and non-profit businesses as a consultant to help them grow their business through strong strategy, marketing plans, and skills development. She has worked with companies in the Fortune 100 and Global 1000 as well as mid-sized companies in a range of industries, with a focus on healthcare.

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