A global paint supplier introduced a new multi-year strategy focused on significant investments and ambitious growth. However, the rapid changes led to widespread uncertainty across the organization. Employees struggled to understand how to align their individual roles with this strategic shift, leading to difficulties in acting on the new strategy.

As a result, leadership struggled to motivate the workforce to embrace and execute the new direction. Concerns about job security, evolving roles, and shifting organizational goals made the situation even more difficult.

We began by assessing stakeholders' awareness and understanding through comprehensive mapping. This helped us identify the key needs and concerns of leaders as they aligned their teams. Unlike traditional change management that focuses only on implementation, our approach emphasized helping leaders activate their strategy by addressing immediate needs and improving business performance. 

We simplified a complex business plan into a clear and easy-to-understand format, overcoming challenges at every step. Leaders found our support in the new leader assimilation process particularly beneficial, which had a positive ripple effect across the organization. This was evident in a team bonding session with over 120 participants, marking it as their best communication in years. By keeping things simple and effective, we've shown that even the most complex strategies can be successfully activated.

• Enhanced name recognition of quality management consulting across the broader organization.
• Developed a glossary of strategic terms from a complex business plan, ensuring clarity and understanding at all organizational levels.
• Created comprehensive organizational structure communications and toolkits, receiving feedback as "the most comprehensive and clear communication that I have seen come out of [the organization]."
• Introduced two new communication channels to increase touchpoints with leaders.
• Leaders recognized the value of the process that helps new leaders integrate into their team's culture and relationships.