Our client, a global technology company with a focus on health care, needed to place a specific focus in the area of consumer solutions. They needed to better understand the consumer experience in order to uncover new solutions for them. This was especially difficult because they were exploring a whole new market and had no way to capture any insights from this new area. In addition, our client also lacked any consumer testimonials in the area in which they were designing products.
We used our proprietary AI-based Digital Discovery® tool to quickly interview more than 100 consumers and provide a window into their lives and better understand the consumer’s journey. Using machine-learning technology, the tool gathered and information
from each interview and, along with the support of our Insights & Innovation team, categorized and summarized results, performed sentiment analysis, and provided the consultants with tangible insights to provide to workshop participants.